1. Discovery & planning
We start by conducting a comprehensive analysis of your website, identifying targeted keywords, and sizing up the competition. Our team crafts a bespoke SEO plan aligned with your business objectives to set you on the path to success.

2. On-page optimisation
Unlike other agencies, our in-house development team means no added expenses or coordination issues. We seamlessly integrate on-page optimisation to enhance your site’s performance.

3. Content optimisation & creation
We fine-tune your current content to match targeted keywords and create new SEO content to further boost your site’s visibility.

4. Off-page optimisation
Our strategic link-building approach ensures that you gain relevant, high-authority backlinks, strengthening your website’s credibility and reach.

5. Monitoring & continual optimisation
We never settle. Continuous optimisation and new content creation keep your site climbing in search engine rankings. Your target keywords and rankings are constantly monitored and you’ll receive monthly reports.

SEO (Search Engine Optimisation) is a cost-effective, long-term strategy that builds organic rankings. It’s ideal for sustained growth and building trust. PPC (Pay-Per-Click), on the other hand, offers immediate, targeted results but requires paying for clicks. The choice between SEO and PPC depends on your goals and budget; often, a balanced combination of both strategies works best. Talk to Link Digital to find the right mix for your business.

SEO (Search Engine Optimisation) serves as a cost-effective, long-term strategy for consistent online growth. By ranking organically in search engines, you benefit from a steady flow of customers without incurring click costs. Essentially, SEO forms the foundation of an affordable and sustainable online presence.

On-page SEO involves strategies applied directly within a webpage to help it rank higher in search engines. This includes optimising the content and HTML source code of the page, such as image optimisation, keyword targeting, Schema markup, and more. Unlike off-page SEO, it does not focus on external links or signals.

Link building is the practice of obtaining links from other websites to your content. The process generally involves identifying pages that could benefit from your pages, finding the contact information of the authors, and requesting they link to your content. It’s a strategic way to increase your site’s visibility and credibility.

Keyword research is the process of identifying the words and phrases people are using in search engines, allowing you to optimise your website’s content accordingly. For example, if you find that “employee scheduling tool” is more frequently searched than “employee scheduling software,” you might adjust your site’s copy to match this trend. It’s a way to ensure your pages align with what your audience is actively looking for, enhancing your site’s visibility and relevance.

Absolutely! At Link Digital, we are experts in setting up and optimising ‘Google Business Profiles’. Whether you’re starting from scratch or need improvements to an existing profile, our proven SEO best practices ensure that your business stands out online. Let’s connect and take your profile to the next level!

Yes, we are so confident that we will deliver results that we guarantee it! If we do not provide a net ranking improvement on Google within 6 months, then we’ll continue to work for free until we do!

Get in touch and we will provide you with a free SEO audit and recommendations. Then if you would like to go ahead, we’ll take care of everything from keyword research and onsite optimisation to content creation, link building and monthly reporting.