With growing levels of competition driving up the cost of digital marketing it is essential that you maximise your conversion rate.
The average landing page converts between 2% and 5% of visitors to enquiries. If you wanted to double your business, you could double your marketing budget or you could improve your conversion rate. We know which we’d choose. A good landing page can achieve a conversion rate of over 10% (this website does!).
Since 2013, we’ve been helping small to medium size businesses to achieve higher conversion rates and lower cost-per-conversion, giving them a huge competitive advantage.
We don’t just stop at improving your conversion rate to leads either. We’ve developed Sales Igniter, a sales & marketing automation platform with advanced AI technology to nurture leads and customers 24/7 via email, SMS, WhatsApp, and social media resulting in increased appointments and sales. It is like having an extra sales person that doesn’t sleep or need a desk.
Challenge us to improve your conversion rate, we guarantee an uplift.
Conversion rate optimisation (CRO) relates to increasing the percentage of users who perform a desired action on your website. Desired actions range from purchasing a product, clicking ‘add to cart’, signing up for a service, or filling out a form.
It’s not only just important, but also the most important metric on a website! If this metric under-performs then all your other marketing efforts will underperform as well. If your goal is to double the level of your enquiries or sales, you could either double the number of visitors which would likely involve doubling your marketing budget or you could double the conversion rate which is often quicker, easier and a lot cheaper.
Conversion rate optimisation is all about user experience, clear unique selling points, and prominent calls to action.
Below are some of our recommended best practices – – Create text-based CTAs within blog posts. – Add lead flows on your blog – Help leads to immediately become a marketing-qualified lead – Add calls to actions to high-converting web pages – Optimize high-performing blog posts
The first step is in optimising landing pages is to analyse the data, at Link Digital we will look at what is currently performing and where your site is struggling – in terms of marketing channels, individual pages, visitor demographics, visitor behaviour including on page heatmaps and screen recordings. Next, we can formulate a strategy to improve performance that is tailored personally to your business.
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Request a free digital marketing audit and Zoom meeting to discuss your requirements and how we can help.